![]() ![]() Or create a faux video using an animated GIF or animated CSS that looks like it’s playing when subscribers hover over the thumbnail image. Try using a static thumbnail of the video with a play button over it. Because of these restrictions we recommend using alternative methods to simulate a video in your email. Limited email client support and video file constraints are just some of the complications of video in email. But, you can also work with third party video-in-email companies to host and embed a video if you want to track video engagement. This may cause issues if you’re looking to track video views. You have to host the video yourself and then link directly to the video file. YouTube or another video hosting platform will not work. You also need to keep in mind where you’re hosting the video. Keep your subscribers engaged by keeping your file sizes low. Larger file sizes take longer to load and require more from your subscribers’ data plans. File size and where it’s hosted are major factors that’ll determine if the video will even play within your emails.įor your video in email, we recommend no more than a 1MB file size due to extended load times hindering your subscriber’s experience. Video file size and hostingĪnother thing to consider is the video itself. The best support for video in email is on Apple Mail, and Thunderbird. Here’s what email client support currently looks like:Īs you can see, that’s a lot of places where video is not supported. Unfortunately, support for embedded video is limited. Here’s what to weigh before you use video in your emails. And make sure your audience can even play your video in their emails. Make sure you have good video content that addresses a need your subscribers have. Other tests showed a significantly smaller increase over the non-video email.ĭon’t just add a video for adding a video’s sake. Wistia’s test spanned several emails, and their 40.83% increase in click-through rate was only for one of their emails. And does that format make sense for your message? But you’ve got to make sure the video content you’re sending is content your subscribers are interested in. What’s the goal of your email? If you just want to increase engagement, video may help you.
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